The NPO aims to keep pigeon racing alive and attractive by communicating openly and transparently about the sport, organizing competitions, and making the sport accessible. For this purpose, a communication strategy has been developed focused on informing current and potential enthusiasts about the sport and increasing awareness and strengthening the image of the sport.
The website serves as the foundation for all communication within this approach, along with various media to reach different target groups and promote the sport. The core message is: "Together we are building an attractive and vibrant pigeon racing community, where enthusiasts of all levels can enjoy beautiful pigeon racing and connect with each other."
Want to know more?
- The communication plan in one minute
- Full communication plan (pdf)
- Communication framework (pdf)
- Media resources matrix (pdf)
Ongoing work
Now that the plan has been established, we are going to work on the implementation. We will regularly inform you about the progress, results, and next steps.
You can find all the information on the website on the Promotion page.